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Meet The Collective
Jawara - United States of America
Lesmaz TW
03/11-09:18 (edited)

Jawara - United States of America

Jawara discovered hairstyling at his aunt’s salon in Jamaica. Since then, he’s won a British Fashion Council Award, worked with Beyoncé and is senior beauty editor-at-large at i-D.

What types of beauty products do you love to use or obsess over?
My beauty journey began as a child when I would obsess over things my aunts would use, like Lottabody Setting Lotion and Avon’s lotion products. These days I like to obsess over products for skin, scalp and hair health from the likes of Dr. Sturm, Bio Oil and Natural Raw Cocoa Butter, as well as hair brands like My Royal Coils, Pattern by Tracee Ellis Ross, Fekkai, Davines and tools like the Dyson Supersonic hair dryer.

What are your biggest beauty indulgences?
I’d say my biggest beauty indulgences are my monthly visits to the Vanessa Marc Spa — a facial and skincare genius in New York — as well as my bi-monthly trips to the Dr. Sturm facial service offices in New York and Paris. I also love going to AIRE Ancient Baths in New York for a massage from time to time.

Why do you love working in the beauty industry?
I love working in the beauty industry because it’s one of the most important practices for overall wellness, and I think wellness is good for the mind, body and soul. I also believe that a strong beauty regimen is a good way to make oneself feel better, look better and have overall better health.

When did you know you wanted to work in beauty?
I fell in love with haircare in the beauty world at the age of about six years old. One of the reasons why is because at that age I realized that getting your hair done or practicing beauty regimens always made people feel great and feel better about whatever was going on in their lives.

Where do you find creative inspiration?
I find creative inspiration in traveling, people-watching, watching old films, reading books and going through old fashion magazines. One of my favorite things to do is study art and go to museum exhibits.

How do you define beauty?
I define beauty by individualism — I believe the things that make us different are the things that make us beautiful. I find beauty in every aspect of my life every day. It’s as simple as just noticing all the beautiful people on the street, in airports, or in the different countries that I visit.

What is your favorite emoji?
My favorite emoji at the moment is 🤷🏾‍♂️

What are you most excited to hear about from the FARFETCH Beauty Global Community?
I’m interested in understanding and seeing different methods of content production, as well as learning about all the different brand launches, brand alliances and activations amongst beauty brands. This is hugely exciting for me as I’ve always wanted to be part of something like this.